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                  360全勝命名法
                  公司起名 品牌命名 戰略定位 強大形象 產品開發 營銷傳播 強大全案

                  勃元保健酒

                  養生保健勃元酒

                  項目背景:
                         煙臺市位于山東半島東部,瀕臨黃海、渤海,是全國首批14個沿海開放城市和環渤海經濟圈內的重要城市,煙臺是國內保健酒的重要市場之一,煙臺保健酒在本省內優勢明顯,據合效策劃機構不完全統計,山東每年約有8億元的市場容量,約占中國市場總容量的1/15。特別是在本地消費者心目中,保健酒已經成為了生活的一部分。?
                         在煙臺,消費者喜歡在餐館、飯店等公共場合大規模飲用,并把消費保健酒當成簡單易行的強身健體方式。煙臺聚集了張裕三鞭酒、一柱天、御寶酒、神博酒、椰島鹿龜酒、茅臺不老酒、修元養生酒等多個品牌。但是在煙臺,本地人更喜歡喝本地的保健酒,因此像在全國名聲大噪的椰島鹿龜酒、御寶酒等在煙臺只火熱了幾天。

                  Project background:
                         City Yantai is located in the east of Shandong Peninsula, near the Yellow Sea and Bohai, is the country's first 14 coastal open city and an important city in Bohai eco mic circle. Yantai is one of the most important market of domestic health wine, health wine has obvious advantages in the province of Yantai. According to the incomplete statistics of joint effect planning agency, Shandong has a market capacity about 800 million yuan every year, about one 15th of total capacity of China market . Health wine has become a part of life, especially to local consumers.
                         Consumers like large-scale drinking it in public like restaurants in Yantai. They regard it as a simple body-building way. Yantai gathered several brands like Zhang Yusan whip wine, Yi Zhutian, Yubao wine, etc.. But in Yantai, local people like to drink local health wine, that’s why the national prominence wine last only a few days in there.

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                  面臨挑戰:
                         依山而生的煙臺中圓酒業有限責任公司成立于1978年,現有員工500余人,占地面積30000余平方米。作為煙臺釀酒行業的領軍者,公司擁有行內一流的全自動生產線和產品檢驗儀器,引進美國海德能反滲透水處理設備,吸納釀酒人才,推出了三鞭酒系列產品。煙臺三鞭酒相傳系“南宋”宮廷御方,它融名貴藥材、高粱酒為一體,與現代的技術工藝配制而成。藥香、酒香,相融相合,色澤艷麗、口感甜潤、藥借酒力、酒借藥威、補血養顏、滋陰壯陽、益氣補腎、氣血貫通,從根本上調理增強機體免疫力。可以說是即有保健功能,又有養生功能。保健養生酒是區別于普通白酒的,從名字上來看,更需要突出其功效活原料,如勁酒和三鞭酒。對于此次命名來說,讓消費者看到名字就能知道這款酒的功效是我們面臨的問題。

                  Facing the challenge:
                         Yantai Zhongyuan Wine Co., Ltd. was founded in 1978. The existing staff is more than 500 people. The plant covers an area of 30,000 square meters. As the leader of Yantai wine industry, the company has fully automated production lines, product testing equipment, and the introduction of USA Hai Deneng reverse osmosis water treatment equipment, absorbing tip wine making talents, launched three whip wine series products. Yantai three whip wine is said comes from "song" Royal Palace, it melts the rare medicinal herbs, sorghum liquor as a whole, made by modern tech logy. The aroma of the combination of herbs and wine, the beautiful color, the sweet taste and the medicine as well as the wine power skin urishing could urishing yin and Yang, invigorating qi and kidney, make qi and blood through and fundamentally regulate immunity. Namely has a function of health care. Health care wine is different from ordinary liquor. From the name of view, it should put more emphasize on the efficacy of live material. For the naming, it should allow consumers to k w the effects of it from seeing its name is the problem we faced.

                  解決方案:
                         “勃元”以產品內在功效出發,詮釋三鞭酒為健康帶來陽剛之力,精元之氣,陽剛固以“勃”字展現,以“元“字表達產品豐富的養生特效;同時,”勃元”二字展現企業蒸蒸日上,充滿朝氣之意。
                         用勃元做保健酒的名字,還可以完全區分于普通白酒,讓消費者一聽到這個名字就知道它的功效,同時勃元二字簡單易記,便于品牌傳播。
                         據這些創意,先知設計團隊對勃元的logo進行了設計,用遒勁的字體設計來展現功效,形象傳播到位。

                  The solution:
                         Interpretation of "Bo Yuan" expressed the intrinsic function of the product, which bring virility, “Bo” expressed the masculine features, "Yuan" expressed its rich health effects; at the same time, "Bo Yuan" has a significance that their business is on the upgrade and full of vitality.
                         With name Bo Yuan health wine, it also can be completely distinguished from ordinary liquor, let consumers k w its effect when they hear this name, at the same time, Bo Yuan two words are easy to remember and good for its brand communication.
                         According to these ideas, Wevin design team has designed its logo with powerful font design to show its efficacy, has image communication in place.

                  Perspectives

                  京宮

                  京宮

                    先知為京宮酒業的服務主要包括命名、物料設計、宣傳品設計等。先知為其所做的包裝設計具有古色古香的老北

                  華仕嘉

                  華仕嘉

                  先知通過與北京酒業有限公司全方位接洽之后,品牌策劃部門立即作出反應,與之簽訂了包括品牌定位、中英文

                  Work

                  龍頭品質, 中國氣質
                  專業戰略定位命名及品牌全案策劃公司
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                  命名及品牌全案代表品牌
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                  奠定國內定位命名行業發展
                  今天,成就現在……
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                  明天,改變未來……
                  開拓品牌整合命名及全案新方向
                  關于先知中國
                  先知中國——中國更專業的命名及全案策劃機構,重新定義了中國命名行業,并提升了命名定位的行業發展。
                  先知專注于品牌塑建和品牌提升,幫助5000多個品牌走向,100多個品牌上市,200多個品牌成為品類代表,服務品牌 總市值超過5700億。
                  先知確信,面對新經濟挑戰,整合者及專業者才勝利者。昨天,我們定義了命名和戰略定位。今天,我們不斷超越自己,為行業格局確立發展方 向。
                  命名之道,唯有先知。
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